C4 - Ignite Your Fire National Sampling Mobile Tour

The C4 Ignite Your Fire sampling tour was my first true foray into the world of mobile tours and brand marketing. For this program I was responsible for location & event research, booking locations & events, managing the day to day of the program, and working with our fabrication partner on the buildout of the asset. This is a program that started as a four week run, which then extended to six months spanning multiple cities, nationwide. We activated at concerts, sporting events, street fairs, SXSW, and more. This is the program that ignited my fire of brand marketing & producing these types of programs.